As it seems that technological innovations and wizbangery has been the theme of the past few blog articles (facebook: time waster or time saver?, wisdom in the web), I thought I would continue this thread of conversation into my blog. So the question has been asked “Are all of these new systems and applications just innovative ways to waste more time?” Like we don’t already have enough things to toy with…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Again, my blog for this week is inspired by Tony’s blog of last. He raised the question, ‘why are all new technologies automatically assumed as time savers, when most are just time wasters?’ As a constant point of conversation within our office, I thought I’d apply this test to Facebook – Time waster or Time saver?
I did it again today. As the ‘grown up; too old for anything; broken down’ marketer in the team, I infuriated the new Gens. of the office by attacking, none other than the use of the web by clients. I need some space here to argue my point because I know hundreds of web wankers will be all over me like treacle on a hot spoon.
Over the years I couldn’t even guess as to how many business cards I’ve designed, let alone seen or been handed! Being a designer at heart, I always pay careful attention to the cards I am given and ask myself whether or not people realise how important they are as a marketing tool.
We are now in December, and officially in the countdown to another Christmas. Many of us will be given to expect all manner of Christmas trinkets in our stockings this year, but it’s going to be a sad year in the email department, it seems that all bells and whistles will be dropped from HTML emails this holiday season.
As I studied both Management and Marketing at University, I focused a proportion of my time on Human Resource Management. Not until recently, however, have I appreciated the immense amount of overlap in the two disciplines; marketing and human resources. When employees become a commodity and in high demand, human resource management and recruiting becomes more reliant on the principles of marketing than some companies realise.
In our business, being perturbed is a constant. You don’t wait to be frustrated you just know you’re going to be. What gets up my nose most is being forced to watch companies create marketing solutions that I know won’t work. By now you’ve probably decided that I’m an arrogant son of a bitch and you don’t care if I’m perturbed – well that’s OK but before you blow me off forever, hear me out!