This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As I flick through the local paper each week I see countless examples of why the custom designed typography from a logo should be left alone. Headlines, body copy or even big words watermarked in the background of any piece of advertising or graphic design, in a hybrid version of the logo font, does not make for good design and should definitely be avoided.
I’d like to pose some questions to all of our readers. Would you pay $100 for a pair of shoes under a seemingly prestigious brand name, when a few weeks later you could find them in a discount warehouse store for $20? Or if you did pay the $100, how would you feel when you saw the discounted price? My answer to these questions would be ‘obviously the brand isn’t that prestigious, if they sell all their products at bargain basement prices a few weeks later’.
It was too early in the night to disappear and my host would have been beside herself, if she’d have realised I wasn’t there – I think?. “Don’t you like cocktail parties?” She would ask, while I attempted to secret away my loathe and contempt for these bumptious occasions.
Wholistic is a word that I’ve heard bandied around more and more these days. Not being one to follow trends (rather making them), I thought it timely to explain how we see wholistic and what it means for the industry and most importantly our clients.
Are you an expert on colour matching? Do you have a deep understanding of the effects of varnish or laminate on printed materials? Have you ever spent time learning about the nuances of paper stocks and the results of printing on one versus another? Chances are you said no, but would you take responsibility for printing your company stationery or brochure?
In carrying on from my discussion of Web 2.0, titled ‘web two – I embrace you’, I wanted to briefly discuss some of the implications of Web 2.0 on your business.