You’ve thought long and hard to create the name for your business enterprise. Your name along with your brand becomes your identity, your handle to consumers in the real world. So what happens to your identity when you take it beyond the physical?
Probably one of the most common questions I get asked when a new website goes live is “Why can’t I find our site on Google?” or “Someone found me on a Google search but it said ‘Coming Soon’ but the site is live now?”
Since as far back as I can remember, Google has been the site I’ve plugged into to get accurate results for my internet searches. From “facts about Chuck Norris” to “gen Y purchase behaviours”, Google has come through with the goods.
We all remember those advertising jingles that worked their way into our heads and never left; ‘It’s a lovely day today’ for Fisher and Paykel, ‘My dad picks the fruit…’ for Cotties, ‘I like Aeroplane Jelly’ for, well guess who?… the list goes on.