A newsletter can be a highly effective tool in maintaining contact with a large database of clients, service providers, or industry alliances. One of the most common issues we face however, is deciding which newsletter format is the most effective for our clients – hard copy or electronic? More often than not, the answer is not crystal clear. Here are a few tips from a strategy point of view to decide on the correct method for you.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
One of my friends recently invited me to lunch. I always knew he had a reputation and to be honest my ‘empathy’ antenna was out and working, as I awaited his arrival. He is an analytic by nature; late thirties; single and I’m not sure, but I think he’s living with his Mum. All the signs should have told me he’s a ‘tight wad’. Not that every analytic, single, thirty year old, mummies boy is mean, but something about this guy just stinks of ‘miserly’. Sadly, I wasn’t mistaken and I suffered through the worst lunch I’ve eaten in twenty years at…? You guessed it ‘Harry’s Cafe de Wheels’. Apart from the fact that it was downright unhealthy – I’m into low cal – it was nasty, but it was, as he continued to tell me “a cheap meal”.
If you haven’t already booked your seats for ‘Marketing Exposed’ on the 7th November, then you better act fast.
Sometimes I think designers today take for granted the technology and tools at our finger tips. It was not that long ago (well, just before my time) that a client presentation meant running around for hours with magic tape, glue, backing boards and laser prints in hand. Go back a few more years again and you would be in the age of Pantone markers, Letraset and clear overlays. These days it’s as easy as pulling together all your logo designs, livery and advertising into one sleek presentation template and making a PDF.
It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.
Last week I participated in the South West Young Achiever Program; a training program designed for people in the South West between the ages of 18 – 25. The program has been operating for several years, and has consistently influenced participants of all ages in a very positive way. My blog this week, instead of looking at the negatives out there in this world, will be looking at the positives that this program brought back to my attention.
I realise how old I am when I mention the name Robert Kennedy – Senator, Bobbie Kennedy that is! It happened just the other day in a room full of under 35’s. At first I became aware of the vacant looks and so I repeated his name and like the chorus of the Mormon Tabernacle Choir, back came a resounding “Who?” It was at this point that I realised I had staggered into a time zone which had little or no appreciation of my past world or the greatness of its heroes and their sad departure.