Ok… so you have this great campaign. The agency has put an absolute gem of a commercial together for you. You’ve got a new brand and a full set of stationery. You’re ready to hit the streets… or are you?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
During my days at Uni, I was fortunate to take a few elective class from the School of Philosophy. While many of these classes were lessons in how to think and of questionable use in a practical day-to-day scenarios, i.e. in my Ethics class we were taught how to put forth the argument of why children and people with disabilities should be granted the same rights as a leafy vegetable or a garden rock – but you’ll be pleased to hear that we were also equipped with the counter arguments.
After reading Tony’s blog entry of last week, it led me to try and think of an absolutely flawless customer service experience I’ve had. Mind you, I had to search through to the depths of my memory; however I uncovered one experience that certainly ‘takes the cake’.
I always thought that Tony Blair, former Prime Minister of Britain would have been a great source of wisdom to most pommies, at least until he befriended George W. However I never realised that, by accident, he would become a source of enlightenment for me. Knowing that I would be a useless politician, I have contented myself with the private study of British and U.S. politics and in accordance with my latest work I purchased a biography from a well known book store, which featured the life and times of Mr. Blair.
Around the office we have a number of characters.
Tony is our Resident Wordsmith
Vickie our Organising Queen
Dawn our Apostrophe Nazi
and me…well I’m the Continuity King.
The web is a great tool for educating your customers about the services you provide or the goods that you supply. The potential reach of a website is massive, extending to all corners of the globe, hence the name World Wide Web (WWW). This makes it a relatively cheap conduit to ‘tell’ the world all about yourself. But what good is it if you have the “Rolls-Royce” of websites if nobody is looking for you.
One of the questions we are often asked is, why don’t you produce much radio advertising? As this comes up a lot, I thought I’d dedicate this blog entry to shedding a little light on the pros and cons of radio advertising, and sharing why we often choose other media over radio.