Last year I went to an event in Perth, presented by the guys from Port 80 called Ideas 3. Although it was some time ago, I felt on reflection, that it was well worth sharing the knowledge and insight I gained with you all.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Having started my career at the Jack in the box as a finished artist, I have well and truly learned the importance of good finished art. And I don’t mean fantastic graphic design, well designed business cards or even an original logo design. What I am talking about here is meticulous attention to detail in the final file that gets sent to the printer, signwriter or web programmer.
One of the most common questions I’ve been asked in regard to email newsletter campaigns is about the differences between hard bounces and soft bounces. The bounce rates of any email campaign is an important number that you’ll want to keep in check to make the most out of your database.
The marketing and advertising industry often seems glamorous to those external to it. You can be creative without boundaries. Ideas are your currency. Many people don’t understand however, that in marketing, everything is a trade-off.
Only once has anyone convinced me – no! that should be “blackmailed me”, into attending a performance of the ballet. It was that evening I learned how much of a Philistine I can be, and on this occasion, I was Goliath. I also learned three very useful things about ballet that sad wintery evening.
e-newsletters have gained massive popularity in the last couple of years but the question to really ask is, are my customers getting the information? Are you able to measure the effectiveness of your campaign? Are you driving traffic to your website?
Even worse…you may not even be asking these questions!!
As a designer, the importance of making informed decisions when selecting paper stocks is becoming more and more important. We can no longer bury our heads in the sand and hope that someone else is looking after the health of our planet. Our recent trip to Perth to attend Spicers’ Paper School only served to reinforce this view.