Can I be frank with you? I am so sick of hearing about mainstream media!! As our lives change and the shift in demographics takes place with Baby Boomers weighing up retirement options in conjunction with the security of their super funds, Gen Y’s pushing hard to blow the cobwebs off executive positions and a growing number of leisure activities available to all age groups, mainstream could very well become a thing of the past.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Last week I set a challenge, of which the response was overwhelming (said with sarcasm), but it at least highlighted (to me) how important it is for grocery brands to brand themselves first – before selling the product, the taste, the quality, the range. Branding is number 1.
Standing-by…Rolling…and ACTION! Ahhh yes. The excitement of the movies; the thrill of the set; the smell of makeup; and the sound of the film rolling. It all seems so glorified doesn’t it. I’ll give you the inside though…it’s a lot of bloody hard work!
For this week’s blog I am issuing a challenge. I am going to write an entire shopping list (of packaged foods) by the first brand name that comes to mind, rather than products themselves (in no particular order). Next week, I’ll reveal my product list. See if you can guess it? (No google searches allowed). Write your thoughts in the comments section. There will be prizes (chocolate) for who gets them right.
I’m one of the survivors. I went through the eighty seven crash and I’m still here. I observed the transfer of bromide machines to computers and I watched my beloved marketing profession cartwheel from importance to novel in the space of just thirty years. I’ve been fortunate enough to watch over an industry which moved ahead of others because it had to, and it had to because if it hadn’t it would have died.
I think one of the most frequently asked questions I hear from clients or potential clients is, “How much should I spend on Marketing?” There’s no real simple answer to this but here’s some tips on how to work it out.
It’s my 42nd year in the profession I know as ‘Marketing’. I love it as much as I ever have – maybe more? It’s a profession which comes replete with human frailties, wild ideas, emotions, good and bad, disturbing and joyful. It is a variable smorgasbord of knowledge, a varietal delight of products and services all bound up in interpretation, philosophy and the inevitable debate, discussion – passion even. It is an exciting place to be.