Last week Scott and I attended a Chamber of Commerce Business After 5 function with one of our clients, the Gecko Effect. The Gecko Effect is a unique sports store based in Margaret River, who came to us a few months ago for some strategic marketing advice. I must say that I’ve never left a Business After 5 function feeling so positive and proud.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Over the last few months countless marketing and advertising magazines and publications have been talking about the come back of direct mail due to improvements in digital printing technology. To be honest, I have always been a fan of the mailbox as a medium. As with any marketing though, if you’re not going to put effort (and money) into standing out, doesn’t that just defeat the purpose?
Whoever said things would be easier in the digital world! Well they probably would be if everything was digital and although it’s possibly where we are headed…we’re certainly not there yet! Only the other day I was discussing with a colleague the major advances we’ve seen over the last decade.
Okay, I admit I am a bit of a maths nerd. To me T-tests, Chi squares and binomial distributions are beautiful, exhilarating things. University instilled in me an appreciation of the complexities of research statistics and now, in my professional life, I have become somewhat of a statistics evangelist, spruiking the powers of data research to our clients and, in all honesty, whomever cares to listen.
Ask any business owner in a tourism-based town (like Busselton); Winter is the hardest time of the year. Store traffic is down, no-one is around, the weather keeps people inside, and money, for some unknown reason, seems to be tighter. Sure there is truth to some of this. But I believe there are some methods small business can implement to ‘survive the winter’.
Today the anti tobacco lobby demanded the withdrawal of logos, colours and themeing on cigarette packaging. I say bravo – in honesty I think the habit is revolting as well as harmful – but that’s just my opinion. Call me crazy but sucking in someone elses used exhaust fumes is like french kissing a Galapagos lizard.
How many of you have recently grabbed your paper of choice and on shaking it have been showered in brochures selling you everything from the ideal holiday to the latest ‘super specials’ at your local supermarket? Frankly I’m sick of it…but that’s for another blog. What I’m really interested in is how many of them are actually blank!