Yep…sorry. It’s that time of year. For most it’s just another month but to business it symbolises another year over and a new one on the horizon. Many will find this one the toughest in a long time. For some it will be the first time that a budget has really been a serious consideration since the bank asked for one! So what’s in store for 09/10?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We always stress the importance of consistency in brand application, and an important part of this is constant correct colour reproduction.
There is nothing that frustrates me more than a beautiful piece of design work or well written copy with a spelling mistake or grammatical error staring right out at you. Once you’ve noticed it nothing else seems to matter. The worst part of all it is so easy to avoid yet can tarnish your work immensely.
Whether any of us like it or not, the landscape has changed. That’s not news to anyone – I’m sure. The big question is, have you bothered to survey your site recently? If not, then it’s vital you look into repegging your block…
It’s a funny thing design because it is not a tangible process to create a design, like the process of say building a brickwall.
Recently I was lucky enough to make it to the top 10 shortlist for entries to the Million Dollar Brief: an AdNews competition which asks you to spend $1million on the national launch of a fictitious company. I was also lucky enough to get my photo in the local paper and a short story to feature my achievement. I received a phonecall prior to the article to source some details, and the very congratulatory journalist asked me a very important question: “what did you do that was so different?” The article didn’t do my answer justice, so I’d like to explain myself a little further with the aim of encouraging you to do the same.
In the past few years I have noticed a lot of large companies in Australia have been changing their branding. This has had me thinking about why a business would need to change their brand and when is the right time to do it?