I have spent a fair bit of time recently scouring the web trying to find out what has been happening in the design world of late. What has struck me in particular is the amount of absolutely stunning design that seems to exist for nothing more than to look beautiful. This has got me thinking, what is it that makes a design good? Does it just need to look good or should designers be aiming for something more?
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Having recently returned from an extended round-the-world trip it has become very apparent to me how much Australians rely on international visitors to speak and read English whilst in our country. Almost every airport I have ever visited in the world has their signage translated into a variety of languages, that is with the exception of Perth International Airport.
The word everywhere at the moment is…budget! On the news. In the press. On your mind! It doesn’t seem to matter where you look right now, it’s impossible to avoid. It’s no different in terms of the marketing industry. The difference lies in how to spend your budget…it’s time to get clever.
Now that advertising has evolved to the digital age, the poor traditional alternatives (free to air TV, radio, newspapers, magazines) are being left for dead. Unfortunately, unless they can rid the ‘inflexible’ label they’ve so rightly earned, it is destined to stay that way. Thankfully, there are some media outlets seeing the need for flexibility and are embracing it. I thought I’d bring you a small taste of the plethora of creative ideas being pioneered by some innovative newspaper publishers.
It’s no longer just about teens and tweens. It’s a serious business and if you’re not at worst looking at it, then you’ll soon find yourself behind the pack.
Have you heard all about Google Ad Words or other online marketing options, but have no idea where to start and how you can make it work for your business? Well thanks partly due to the economy and the intense competition between the search giants, Google and Yahoo are going head to head to offer small businesses a free introductory offer of up to $150 for their search marketing products. If you’d like to get your hands on your share, keep reading.
I think it’s human nature to play. To fiddle. To explore. I mean since the dawn of time we’ve been picking and poking everything to try and get a better understanding of it. So it stands to reason that we are still curious creatures then…yes?