Gentlemen; choose your weapons!

The American Rifleman’s Association has a well known rebuttal for those who oppose the tightening of gun control. It goes like this, ‘Guns aren’t dangerous; people are!’ Sadly, they’re right! I suppose we could argue the pros and cons for hours but it all amounts to the same thing. Some poor individual ends up dead or wounded.

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Plan and budget

The days are shorter and the warmth is fading. The cricket set has retired to the shed with the Sherrin now waiting for a moment of sunshine. The barbecue cover is on. The forgotten winter wardrobe of boots and trenchcoats is rediscovered. Summer has definitely ended and so has the ‘boom times’ (so the economists keep saying). But it’s no time to let your business fall asleep. Let me tell you why now is the most important time of the year!

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Will the last economist left, please turn out the light

Some bright spark from the International Monetary Fund made a statement which has to go down as a ‘flash of the bleeding obvious’. He stated, that the current financial malaise is being driven by a “global lack of confidence”. From a body which is supposed to advise on future financial likelyhoods, that has to go down as the master of all understatements.

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WWW+W

When was the last time you actually took a long hard look at your website? Not just a quick browse to find something on one of the many pages of your site but a real review of your site and what it offers visitors?

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Empty promises

When answering surveys that ask – how much time do you spend online each day – I’m one of those sad ones that ticks 5-8 hours. My career choice has forced an addiction to anything new, exciting, different, or out of this world, and that means constant monitoring of what’s online including many many websites. In my daily online travels, there is one thing that really frustrates me that I thought I’d share with you. Websites with empty pages!

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E=mc2

Last week I wrote about putting the pieces together in terms of communication and continuity. This week I want to tackle the formula to what makes your advert more than just an advert. What turns it into a campaign…

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Just look me up on facebook!

Thanks to Facebook, getting to know new people is easy. All you need is a name (sometimes not even a last name) and some indication of what they look like, and voila, instant friend! It’s become a new status symbol – if you are unable to reach the latest ‘friend quota’, you are destined to inherit the uncool label for life. However, there’s a new use for Facebook that is becoming very popular – recruitment and retention.

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