There’s no doubt I’m a bit of a Nazi when it comes to continuity but there is some pretty strong rationale around it…it works!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Hidden within every organisation is a mysterious phenomenon. It can be a blessing; it can be a curse. The deeper it is the more powerful it becomes. Like a silent vapour it permeates the atmospherics, the function and the daily behaviour of the people who work within the walls of its influence.
Surveys are usually customer or prospect oriented, but they don’t have to be. Your staff are your ‘daily belief’ – the responsibility of transferring your business culture to the end user is with them. They have contact with customers every day and collect all sorts of information that probably, through fear of reprimand or lack of time or encouragement, is never relayed back to you. So why not ask them, in the anonymous, unbiased context that surveys provide?
I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
With well in excess of 20 million active SIM cards now in Australia alone, it’s difficult to ignore the power of this technology. But how can you maximise its use and create connections with your clients anywhere, anytime?
It amuses me when I hear people say “oh, the Internet is really slow today”, just because the page they want doesn’t pop up the instant they click on the link. I can still recall browsing the web on an Amiga computer through a 9600bps dial-up modem. To put things into perspective, downloading your average 3 minute YouTube video (10MB) on that type of connection would take 2hrs 25 1/2 minutes at 100% efficiency, which is impossible. So realistically you could expect it to take anywhere from 3 1/2 – 5 hrs, and that’s only if your connection didn’t drop out. I think I found a lot of patience during those years.
But things have changed and technology has moved on, most of us are permanently connected to broadband connections at home, at work and on the go. That’s progress for you and is a true testament of how hungry people are for instantaneous information and communication. The communications sector has experienced huge growth year on year, but how long can this growth be sustained and how will this affect the way businesses interact with their customers?