With the dollar so strong at the moment, I like so many people, are purchasing goods from America and around the globe on the internet. So it was over a few drinks (Aussie beer and NZ wine) with friends that the question of supporting locally produced versus imported goods was ‘debated’.
I’ve yet to meet a ‘Do It Yourself Brain Surgeon’ but I’m sure if it were physically possible there would be a website to promote it along with the usual instructions for pituitary tumours, brain aneurism etc. A vital advancement in the field of medicine, brain surgery is a mystery to most of us but one we all agree is best left to someone else, preferably someone with great skill.
A few weeks ago artichokes were on sale and they looked good so I thought I would try them on the menu that night. When I got home I realised I had never cooked fresh artichoke and had no idea how to start. Not to worry though, I just jumped online and ‘Googled’ it. Within minutes they were slowly cooking away.
I had a conversation this morning with the rest of the Jack in the box team about the amount of annoying phonecalls we receive selling us all kinds of stuff. As a business, we receive at least 5 of these phonecalls a day, and it drives us all mad. I was recently surprised to hear a local company I did actually recognise using the medium, but no matter how fantastic the offer, I just couldn’t accept it.
My journey to the CBD recently wasn’t that unusual, although I have to admit I stay away from the maddening crowd these days. It was a pleasant enough day but I couldn’t help notice the predominance of red and white signs signifying the retail heartbreak of the ‘SALE’. I admit that I don’t respond like other people when it comes to shopping, but on this occasion I couldn’t help thinking that the only businesses that are making money out of the proverbial SALE are the chaps who make the signs and posters.
I’m a mayor. I’m actually a Super Mayor. In fact I am the mayor of over 10 locations!
Not much in advertising offends me, but what does is the seemingly money grabbing use of good cause symbols.