A few nights ago I was horrified to see a hideous attempt at a TV commercial by an online retailer selling (a few years ago you’d never believe it) underwear. Yes, bras and undies, at bargain basement prices, from an online retailer. Now for every woman out there who has ever bought a bra, it’s almost impossible to buy one without trying it on, or with a professional fitting, but nevertheless, this online bra warehouse is obviously succeeding.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A recent blog written by Scott about corporate styling brought up an interesting conversation about brand consistency in the office this week. The Coca-Cola brand and the famous bottle shape that he mentions have remained largely unchanged since their inception over 100 years ago. Everyone wants the brand recognition of this soft drink giant but how many are prepared to keep their brand the same for anywhere near this long?
It’s fair to say that there are a myriad of terms used in our industry that are either generically misunderstood or used incorrectly by sections of the industry in a vain attempt to look professional. One such phrase is ‘Corporate Styling’. So what is it?
It is unfortunate that in this day and age that as a society we are becoming more and more lazy and expect everything to be spoon fed to us. As the ‘Yellow Pages’ tells us “Let your fingers do the walking” and perhaps that is the problem.
I own a great little kitchen gadget called a ‘Stickmaster Pro’ but through years of use the blender bowl has become cracked and eventually the mechanism that holds the blade snapped off. Being the closet greenie that I am, I was determined not to replace the whole appliance but rather just get a replacement for the broken part.
To many, it is the immortal of the web but has SEO finally met its match? Has the mix of human interaction, social networking and technological advances on all fronts finally caught up? Or am I just another wishful thinker?