Recently I was lucky enough to spend a weeks holiday camping on the beach in our Northwest and like all good camping it involved getting back to the basics and developing a new appreciation for simplicity.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Clients find it hard to believe that I am telling them that I personally don’t like the work I have designed for them.
I’m always in search of marketing campaign brilliance, and today I’m confident I’ve found some. Baker’s Delight’s new campaign hit TV screens over the weekend and it immediately got my attention. It’s based on the line ‘we’re for real’ and I think it’s brilliant.
A long weekend gave me a chance to do some retail therapy, and while exploring some wonderful local retail experiences, something made me think. How important is a price tag or label as a marketing tool? Well unfortunately, it seems they aren’t very important at all. I rarely saw a branded tag, many were hand written on a plain sticker or label, or generated out of one of those standard price-tag machines. The majority were far from impressive.
A long weekend gave me a chance to do some retail therapy, and while exploring some wonderful local retail experiences, something made me think. How important is a price tag or label as a marketing tool? Well unfortunately, it seems they aren’t very important at all. I rarely saw a branded tag, many were hand written on a plain sticker or label, or generated out of one of those standard price-tag machines. The majority were far from impressive.
‘You’ve just won a million dollars! Just send us your credit card details and we’ll send you your winnings!’ This text message was just sent to my phone. Between curses at how these people get my details, I delete it. The sad reality is that these fraudulent competitions and promotions are on the rise, and as a result so is regulation. If you haven’t the right paperwork or licences in place for your competition, you could run into serious trouble. But when does a competition actually require approval?
As they bring up the lights, the sub titles roll in. You’ve witnessed an award winning performance and you leave the movie theatre captured by the art of story telling. Evaluating what has just happened is eclipsed by the moment. You head for a bar or a coffee shop and there’s no time to dwell on how you were impacted, moved , excited, horrified, inspired or disappointed by the art of cinema.