Email marketing sounds easy, but throw in some Privacy Laws and a chunk of Spam and you have a disaster waiting to happen. A well known Australian retailer has just found themselves in big trouble for email marketing without proper database management – and it’s a big reminder to everyone using email marketing to really make sure they’re doing things properly.
In terms of an advertising medium, television has to go down as ‘seriously effective’. It has the ability to appeal to a significant audience, it transcend geographic obstacles that other mediums find hard to reach and it can be placed in audience niches specific to target needs. In addition it delivers on two of the primary senses of vision and audio at the same time. As a medium it delivers more than almost all other mediums.
Over the weekend I purchased two things from two different stores, of no more than $30 in value, and on both occasions I was asked if I wanted to sign up to their club card/rewards club/loyalty program or whatever they called it. On both occasions, I refused. I did this without knowing a single thing about these programs. Sitting here today, I’m wondering why their attempts didn’t work on me, and probably hundreds of others.
When someone mentions ‘customer service’ it usually refers to the time between when a customer enters a store or service front, to the time they leave it, with or without a purchase. In other cases, it’s the time between the customer commissioning your services, and when your service is complete. Therefore customer service training and improvements focus on that time frame – increasing conversion rates, increasing $ spend per customer etc. However, a customer’s perception of the period of ‘customer service’ is very different. What about the before, and the after?
It’s easy right? I mean if I can do it then why shouldn’t you be able too? Seriously…what’s so hard about placing an advert? Or even making it for that matter! And who in their right mind would pay for something that they could easily do themselves? Simple stuff really…isn’t it?
Outdoor media, or out of home (OOH), is one of my favourite, however in WA (compared to the Eastern States) our options are fairly slim, especially in regional areas. In many ways this is a plus when you’re trying to stand out. Thankfully the world of outdoor media is shifting and there’s some exciting new outdoor media coming soon to regional WA.