It wouldn’t be the first time you’ve heard me harp on about databases but it truly is the core to the next phase of the marketing cycle and if you don’t get it right then you can forget being the Babe Ruth of your industry…it’s strike out if you don’t even see the pitch!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Before the web 2.0 era, honest consumer reviews and opinions were often hard to obtain. They would be whispered to friends and family, but word of mouth circulated largely out of the business owner’s view. Today, the customer review circulates so freely on the web, it’s amazing to think how public opinion has become.
Last week I talked about predicting trends and it got me thinking…what could be next?
Sending emails has become an important and unavoidable part of business in today’s day and age, and it often requires adding a file as an attachment. Like all communication, any documents you send out from your business should be branded, but with email attachments there are additional issues such as file size, security, upload limits and the end-users technical specs to think about. One of the best ways to contend with all this is to make the file a PDF. Surprisingly it seems very few businesses take advantage of the PDF, so I thought I would take a quick look at the advantages of this file type.
Promotional products are yet another tool from the many you can choose to market your organisation. They can range anywhere from the crass to the clever, and just about anything in the world can have a brand stamped on it. But do they really add anything to your marketing message? Can they create results? Can they build brand awareness?
The fact that advertising works is indisputable! You just have to put up a sign or an advert on the telly and watch as the customers flock to your door, so easy huh, actually no!
No doubt you’ve all heard Tony and I (and just about every marketer out there) bang on about the importance of research when it comes to designing your marketing campaigns. Finally, just when we thought all was lost, someone was listening! We and the team at The Box have been given the go ahead by Pro Busselton to carry out a large survey to profile the ‘Visitor to Busselton’. I can’t applaud Pro Busselton enough for the initiative and foresight in commissioning such invaluable research.