PR is a part of the marketing mix that tends to vary in popularity. With the rise of social media, blogging, forums, reviews and other online mechanisms, PR is becoming increasingly difficult to control and respond to. However with some careful planning and common sense, PR can work wonders for your business for little to no cost.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Constantly accused of being a grumpy old man, I sat down last weekend to eat a plateful of humble pie. Like so many of us strange thinking wrinklies, I’m sensitive to the word ‘old’ but as I can do little about time I turned my attention to the descriptive ‘grumpy’. I soon discovered that being misunderstood, was not exclusively reserved for when I was sixteen. I concluded very quickly that being ‘grumpy’ was interpreted by alerting others to things which annoy the living bejesus out of oneself. Sure I let people know when something is up my skirt, but grumpy? Well that’s not what I call it.
At the Box we’re big advocates of IP protection, and it regularly pains us to see businesses who don’t understand its importance and suffer for it. One recent example which is making headlines is the battle between Shan and Han’s Cafe.
Jack in the box’s Vickie Hewes is on the way to stardom after being selected as a finalist for Australian Idol.
The Jack in the box, War Room houses the strategic division and it’s more than just a place where boffins play with computers. The team dedicates itself to the development of clients’ marketing plans and it is there that they assist companies increase profitability, deliver a better return for the promotional and advertising dollar and build for growth. It’s the right way to run your business but…
A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.
Due to the plethora of cooking shows on TV a ‘new’ type of cooking oil has been brought to my attention. The ‘new’ oil in question is Rapeseed Oil. Curious to find out where it came from I did a little research only to find this impostor has been around for years under the disguise of another name.