Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Continuing from my rant last month about the lack of personalised email marketing, this time I’d like to delve into some of the smaller (but very important) elements of managing an email database: thankyou pages, double (and triple) opt ins, and auto responders.
As many of you would already know, Jack in the box is passionate about helping business, especially start-ups who need a helping hand to get on their feet. So it’s no wonder that an innovative new Australian site, PushStart, captured our attention. PushStart is a unique Australian network designed to assist the tech start up community, and Jack in the box’s Director, Scott Robinson has just been included as a mentor of the innovative program.
It’s easy to criticise the failure of an idea after the event, but every now and again we are alerted to a situation where business is guilty of massive error. For instance, I cannot for the life of me understand why, some ten years ago the board of Coke gave a marketer the freedom to change the flavour of the world’s most popular drink. You’ll recall they attempted to change the flavour to ‘cherry’, and what a veritable cod’s head Coke made of that.
Many companies use email marketing. But in my opinion, no company uses it properly, or realises its immense potential. No-one has seemed to work out that it’s today’s catalogue, today’s shop front, and today’s sales person. Let me tell you why email marketing is the most important marketing tool you will ever have.
Client: “We’d like you to make us a template so we can do the work inhouse”. It’s enough to make any designer shudder. Designing templates opens your well designed work up to unintentional sabotage. There are many reasons why templates can be disastrous, here are a few.