Consumers are interacting with social media in so many different ways it’s hard to keep up. Their online and offline lives are increasingly intertwined, and that extends to ways they are connecting with brands and companies. Here are five new ways that people are engaging with social media that you can use to help your business.
Advertising quite simply lies. We all know it and view thousands of images that have been enhanced digitally, the question is how much retouching is acceptable.
The way data is presented visually can make a huge impact on how powerful it is to the end consumer. It is important for designers to consider how they design graphs and infographics when presenting data in reports etc. for this very reason.
If the world of apps, mobile websites, and mobile email aren’t enough to blow your mind, then Augmented Reality (AR) and the new functionality it is bringing might do just that. AR has been used for years, but not until recently has it hit Australia, and opened up the world of mobile marketing in a totally different way. Combined with GPS technology, your smartphone’s camera and built-in compass, AR is turning everything we knew about mobile marketing on its head.
Fascinator of kids and adults alike, the balloon is a mysterious thing. Imitating slow motion, it moves gracefully, influenced by the currents of air which unpredictably control it’s pathway. Always a symbol of happiness, the humble balloon can quieten the hysterical child, excite the sleepy infant and variously produce moments of distress as it explodes and dies or flies into the atmosphere never to be seen again.
The way in which designers put visual elements together to form solutions is due in large to everyone’s learned experience, both objective and subjective.
Are tourists a big part of your customer base? Do you know why they visit your town or area? Do you know where they come from? Do you wish you knew more about them? Without commissioning your own market research, which can be costly, how will you ever find out?