Business name registration is one of the most complicated parts of creating a business, and up until now its been managed differently across each state in the country, making it even more complicated. Very soon, however, this could all be changing with a national business name registrations system.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Do you know many prospective customers could be abandoning your website because they find it too hard to read on their mobile phone? It’s scary to think it could be up to 30% of your website visitors, and this is growing every day.
Now there’s a ready-to-go solution to creating a mobile-friendly version of your website, thanks to the latest innovation from the team at The Box.
“If you build it – they will come” and they did – according to the movie ‘Field of Dreams’. Sadly, being in business is no longer akin to the miracles of a Hollywood fantasy. Today, building a business is recognised as a tough assignment and we are constantly being told “it begins at the first stages of preparation”.
As any parent knows we all like to see our babies grow up and go on to flourish. The same goes for large companies and their offspring of product brands. But is it the strength of the product brand that influences me to brand loyalty and quality assurance, or of the brand of the parent company? Can the product brand stand alone or must it be part of a company brand?
As a big fan of cider, I’ve watched with interest the recent revival in this category. I can’t put my finger on what exactly triggered it, but cider has reinvented itself in a big way. There are so many more brands on the market, and the cider drinker is no longer just a beer-averse female. Cider is making an impact on beer drinking territory across Australia, and it’s not slowing down.
Today, a silent battle is being played out across the supermarkets of Australia. It is the age old fight for the hearts, minds and credit cards of the every day man and women. I say silent because the real hostilities are not obvious to the public but well disguised as a war between the food moguls, using the staple necessity of milk as a weapon.
We all know that almost every image we see in the media has been manipulated in some way. Airbrushing, removing distracting objects, colour enhancement and lighting adjustments are common place and we’ve come to expect it in the images we see, but have you thought about the way cropping changes the images you see, sometimes dramatically?