theboxBlog2011

Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.

Hick versus Sheik

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Recently, I noted a comment from someone responding to one of our many blogs. Although not the essence of their comment, they suggested, that most technical intellect resided with the masters who live in the city and that regional based organisations like ours, possesses less knowledge or talent than metro agencies.
While I accept that this is a popular misconception, I think we should perhaps enter the debate, not so much in defence of where we live but more generally to ask the question, exactly where does commercial intellect reside?

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Product placement gone nuts

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Product Placement is everywhere. Today you can’t see a movie, a TV series, or even a ‘candid’ celebrity photo in New Idea without some form of it. Master Chef was debated in advertising circles last year for over-doing the product placement when Matt Preston got down on his hands and knees and cleaned up a spill with some ‘Handee Ultra’ paper towel, after which followed a ‘coincidental’ advertisement for the product which he personally endorses. However, one place where I thought I’d never encounter blatant, purposeful product placement was in books. But alas, I have just finished reading ‘The Girl with the Dragon Tattoo’ and it was everywhere!

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A La Carte at ‘The Box’

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What was a lady in a sparkly red dress, a classy dinner setting and several bottles of red wine doing in the Jack in the box boardroom? No, it wasn’t an exclusive after-hours client meeting, it was the setting for a photoshoot for a new wine label, using some innovative thinking to transform the boardroom into a romantic restaurant setting.

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Inherent value

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There is a story of Pablo Picasso sitting at a table in a Paris café when a woman at a table next to him approached him and asked if he would do a quick sketch on a paper napkin for her. Picasso obliged and quickly sketched an image onto a napkin and handed it to her – but not before asking for a large amount of money. Stunned the woman exclaimed “How can you ask for so much? It took you only a minute to draw this!” to which Picasso replied “No, it took me 40 years.”

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Digital dilemmas

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Digital TV in regional WA has certainly been a popular topic over the last 12-18 months. In the absence of anything official, consumers are clutching to whatever information they can find on the WWW, which is rife with comments, blog posts, articles and forum discussions. Regional WA residents, I believe, are genuinely offended at being left last on the digital roll-out list. In my constant digging on the issue, I’ve found some more information about the rollout, and a new channel, TenWest, that I thought was worth communicating, since communication about Digital TV stations has been so hard to find.

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