Being a huge fan of the snow, I was lucky enough to spend the past two weeks skiing in Japan. Whilst there, I came to realise how much the internet and technology have come to play a part in how we approach this, and many other sports. Gone are the days when you wake up to half a metre of snow and it’s a complete surprise.
Electronic forms of marketing, such as email campaigns, can be a very cost effective and personal way to communicate with potential customers, whether the objective is to reinforce or change the perception of a brand; create awareness of new products or services; and even a call-to-action. Electronic marketing is a powerful tool in the marketer’s arsenal and with the amount of tracking data available, it’s one of the more measurable and accountable activities.
It amazes me how a client can produce a statement along the lines of: “Why hasn’t the new sports car advertisment worked? The advert ran yesterday and I haven’t sold any.”
Spreets, Cudo, Groupon, Jump on it… this isn’t just X generation online slang, it’s a serious business opportunity every business owner in Australia should familiarise themselves with. These massive online communities offer deals, via a unique business model called ‘Group Buying’, and are growing in strength and popularity in Australia at a rapid rate.
Ever watched a movie and missed twenty minutes of footage because you’ve fallen asleep? Annoying isn’t it? A friend of mine who loves the ballet once told me he received an urgent business call in the first interval of ‘Coppelia’ and when he went back for the third sitting he’d totally lost the plot. I guess it’s about continuity and it’s easy for me to see how this fits into most of the corridors of our lives. It is of course a vital part of advertising, despite the fact that most businesses do not consider the issues when they are planning their advertising
Out of the imagination of a single mother came one of the greatest modern stories of all time. How can a bespectacled, very ordinary orphan with quaint magical powers, spawn such enormous success for one J. K. Rowlings? Now the richest women in the U.K. her make believe prodigy, Harry Potter is the most famous story of the century. So much fame and so simple a formula – that of the great art of story telling.
I hope you’re prepared, because mobile web browsing is predicted to overtake desktop web browsing by 2015. In just a few years, your target market could be solely using their phone to research and even buy your product. Can you afford to miss this boat?