What I find most exciting about physical marketing material these days is that it’s a space that isn’t as flooded any more. As such, you can actually create great amounts of impact if you’re prepared to ‘go the distance’ and be adventurous.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
There’s nothing like destroying a design that has been created to communicate to your target market or match with design elements and branding through bad production.
Printing the colour onto paper is only one aspect, matching the colour of your brand across many materials from screenprint; vinyl; paint or various devices from desktops to mobile is another minefield.
I was heading towards this blog with a future enabled printing extravaganza angle – witness the Augmented Reality enabled business card from the future! etc. etc… but the real selling …
Sweet sounds, voiceful colours and aromatic words! No I haven’t gotten my wires crossed, it’s my brain making particular connections through various senses. Every brain is unique, however there are …
There’s an old story from World War 1 about a bunch of soldiers in the trenches. The only way to get orders down the line was to tell the first man in the trench and he would pass it on. On one occasion a British Major delivered an order, “Send reinforcements – we’re going to advance”.
IKEA has a solid history of excellent communication. The Swedish powerhouse is just too good at creating campaigns and communicating to their target market effectively through all kinds of marketing techniques.