I’d love to know how many people hear of a company and then IMMEDIATELY dismiss them after visiting their website? The data available doesn’t lie, and we’re looking at 94% of people attributing site abandonment to uneasiness in the website’s design.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
While evolution has most certainly always taken place in business, it’s fair to say that tech has experienced evolution at a pace that is so much quicker than anything else we’ve ever seen…it’s scary.
To say that names don’t matter is an oversight and certainly not the best marketing advice… but if you think about some of the biggest brand names in the world – are they even that great? What makes them a household name? When developing a new name and brand, how important is the actual name?
Have you ever thought to describe your brand as sophisticated, imaginative, daring, honest, playful, free-spirited or rugged? Let’s take this one step further. What music does your brand like? What tone of voice does your brand speak in? How does your brand make you feel?
Last week Tony talked about The Science Behind Branding and how a brand must convey your positioning, quality, and dependability to your audience in mere seconds. But how well are your social media platforms and your website supporting and reinforcing your brand?
Part of a marketing strategist’s function is to justify plans and strategy. One area of the marketing discipline, which seems to elude logical explanation, is the question, “Why should I brand?”.
If you haven’t heard of Virtual Reality (VR), you need to get out more. It’s a fact. While it’s not necessarily a ‘new’ technology, virtual reality is immersing customers in experiences and creating a whole new level of marketing beyond our wildest imagination and its capabilities are improving every single day.