Knowing the Bastards

Knowing your enemy, competitor, their movements, their pathway. Understanding their weapons, their products, the benefits. Understanding the territory, their prime market targets, their consumer behaviours, it’s all influential as to how you plan the war, the strategic marketing plan, the tactics and the way forward.

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And So The Battle Continues

As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!

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Failing to Plan

On a professional or business level, the opportunities for automation today are endless. If your organisation doesn’t yet have a Customer Relationship Management System (CRM) then I highly recommend you look at this right now!

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Monster Media!

Media. Uncompromising, relentless, probing, inquisitive and unforgiving. Just a few of the accusative adjectives that flood the tides of today’s public perception

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Shifting Landscape

Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.

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The Pain of Campaign

Some years ago I wrote a paper entitled, ‘The Culture’s not just in the Yoghurt’ in which I attempted to explain to agencies the missing ingredient in campaigning. What I wrote was decried as utter nonsense and it was dismissed as “Voodoo” by one agency MD.

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