As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!
On a professional or business level, the opportunities for automation today are endless. If your organisation doesn’t yet have a Customer Relationship Management System (CRM) then I highly recommend you look at this right now!
Media. Uncompromising, relentless, probing, inquisitive and unforgiving. Just a few of the accusative adjectives that flood the tides of today’s public perception
This type of marketing is an area that is exploding with so many new, innovative and creative ways for organisations to target the public with their message.
Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
Some years ago I wrote a paper entitled, ‘The Culture’s not just in the Yoghurt’ in which I attempted to explain to agencies the missing ingredient in campaigning. What I wrote was decried as utter nonsense and it was dismissed as “Voodoo” by one agency MD.
Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.