Ahhh…the life of a superstar. All the luxuries. All the perks. What a life.
I’ve often had people throughout my career in this industry idolise what we do in much the same way. “You must love all the lunches and the trips and filming TV adverts and being ‘creative’ all the time. You must have the BEST job!”
I’m sorry to say…it’s not all it’s cracked up to be.
The aroma of cologne and coffee fills the air, the palm trees in the corner add a splash of colour to the shade of white mushroom paint, which adorns the walls. Your body slides comfortably into the New York designer chair as the gently quaffed receptionist serves you a chai tea with miniature, almond biscuits.
Having been in the industry for over 20 years in multiple agencies across three countries, I can truly say I’ve seen the good, the bad and the ugly. If you are thinking of an agency career there are a few things you should know.
Bridging the gap between different technology systems and being able to congregate that data to better run, manage, drive and lift the performance of your business will be one of the most defining aspects of business growth in the next 5 years.
We’re constantly asked if we’ve ‘seen this’ or ‘watched that’. There’s not a single chance for us to miss a beat!
Get the candles ready, as one score and 9 years ago the World Wide Web was born. Happy 29th Birthday Internet as we know it.
Some of you may have heard of Technological Singularity. This hypothesis suggests that at some point, the intelligence within our technology system will reach a point where it surpasses the brainpower of a human.