Likening an advertising campaign to a campaign of war throws up many likenesses and many have found that battle strategies have worked for them as business strategies.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).
What I find most exciting about physical marketing material these days is that it’s a space that isn’t as flooded any more. As such, you can actually create great amounts of impact if you’re prepared to ‘go the distance’ and be adventurous.
There’s nothing like destroying a design that has been created to communicate to your target market or match with design elements and branding through bad production.
Printing the colour onto paper is only one aspect, matching the colour of your brand across many materials from screenprint; vinyl; paint or various devices from desktops to mobile is another minefield.
I was heading towards this blog with a future enabled printing extravaganza angle – witness the Augmented Reality enabled business card from the future! etc. etc… but the real selling …
Sweet sounds, voiceful colours and aromatic words! No I haven’t gotten my wires crossed, it’s my brain making particular connections through various senses. Every brain is unique, however there are …