Good Tech, Bad Tech

Once upon a time a mobile phone had one function, it let us make phone calls. Then we could send text messages. Then the phones could handle email and instant messaging. Now the smartphones with their endless apps have taken over life as we once knew it.

Read More

Space Metal

So let’s have a little break and look at a just one of the breakthroughs happening now, to get the imagination running! (When we know how to use the new tools, we can invent the new stuff! I feel any new advancement is a tool or solution even in our industry.)

Read More

Keeping that Cup

What I am getting to here is what goes around comes around, and going right back to basics is a societal shift that I’m pretty pleased about. Old Breakthroughs become New Breakthroughs, just like the coffee keep cup.

Read More

Cars in Space

A car cruising around space may seem pretty cool to a lot of people, and it certainly is a breakthrough in terms of both PR for Tesla and the tech required to put it there.

Read More

Knowing the Bastards

Knowing your enemy, competitor, their movements, their pathway. Understanding their weapons, their products, the benefits. Understanding the territory, their prime market targets, their consumer behaviours, it’s all influential as to how you plan the war, the strategic marketing plan, the tactics and the way forward.

Read More

And So The Battle Continues

As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!

Read More

Failing to Plan

On a professional or business level, the opportunities for automation today are endless. If your organisation doesn’t yet have a Customer Relationship Management System (CRM) then I highly recommend you look at this right now!

Read More