I was there when it was born. It was a short birth time and it grew quickly. It started its life as a bubble and very quickly grew into a hot air balloon. I refer of course to the internet, which by the way started life as the ‘Super-highway’ Today it’s a multi-billion dollar business and has confirmed itself as one of yesterday’s most important innovations.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Late last year I wrote a blog article about the evolution of blogging titled soapbox of the 21st Century. I’d like to start the year with something (tragically) fun, which at the same time has serious repercussions. I’m talking about the concept of a fake blog or ‘flogs’ as they are often referred to.
Consumer interactivity has recently become the most talked-about phenomenon in marketing. Consumers now have almost complete control about what advertising they are, and aren’t, exposed to. Everywhere you look, marketing and advertising is evolving at a rapid pace to keep up with this trend. Free-TV and other traditional media are rumoured to be a dying breed; media planners need to be more innovative and outside-the-box than ever before. So where will this new trend take us?
Who said fundamentalism only exists in politics and religion. Whoever it was has obviously never been involved in the real world. Here’s the news, fundamental extremists are all around us, day in, day out. In all forms and shapes; in all cultures and value systems. How do I know? Because I meet them everyday, I read their thoughts in the ‘Letters to the Editor’, I hear them on the radio and watch them on the TV.
Well…2007 is nearly at a close and what a year it was.
Lafcadio Hern was a master of English. Today, he would have been apoplectic – when ‘wicked’ is defined as ‘good’; when ‘cool’ is a response and not an adjective; when ‘awesome’ can mean anything you like and ‘talk to the hand’ is a form of rejection. Yes good old LH must be turning in his grave, poor chap.
Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.