Well I’m well-and-truly convinced that there is no such thing as boundaries when it comes to marketing. After reading this blog entry, I’m pretty sure you’ll agree. If you think your target market are impossible to reach, reading this article might just convince you otherwise…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When I use the word, it’s what I call a ‘face puller’. You know the casual conversation where you drop in the odd explanatory term and the guy opposite squeezes up his eyes and a slight dimple appears at the side of his mouth. It signifies of course that the person has absolutely no idea of what you’re talking about but he’s not going to say so. Let’s take a replay here. “Idiosyncratic; a characteristic … that is peculiar to an individual” and believe me when it comes to branding, the word is a big red light alarm.
Harry Houdini was probably one of the most infamous stars of illusion and magic. His ability to mystify the masses with his craft made him a legend. But apart from the fact that his surname (Weisz) translates from German to English as ‘White’ – the basis of any colour – the comparison ends here…
If I’ve had this discussion once with a client then I’ve had it a thousand times, and no doubt there will be a million more times to come. Colour… probably the most subjective aspect of our industry. There’s no escaping it.
As it seems that technological innovations and wizbangery has been the theme of the past few blog articles (facebook: time waster or time saver?, wisdom in the web), I thought I would continue this thread of conversation into my blog. So the question has been asked “Are all of these new systems and applications just innovative ways to waste more time?” Like we don’t already have enough things to toy with…
Again, my blog for this week is inspired by Tony’s blog of last. He raised the question, ‘why are all new technologies automatically assumed as time savers, when most are just time wasters?’ As a constant point of conversation within our office, I thought I’d apply this test to Facebook – Time waster or Time saver?
I did it again today. As the ‘grown up; too old for anything; broken down’ marketer in the team, I infuriated the new Gens. of the office by attacking, none other than the use of the web by clients. I need some space here to argue my point because I know hundreds of web wankers will be all over me like treacle on a hot spoon.
Over the years I couldn’t even guess as to how many business cards I’ve designed, let alone seen or been handed! Being a designer at heart, I always pay careful attention to the cards I am given and ask myself whether or not people realise how important they are as a marketing tool.