We are now in December, and officially in the countdown to another Christmas. Many of us will be given to expect all manner of Christmas trinkets in our stockings this year, but it’s going to be a sad year in the email department, it seems that all bells and whistles will be dropped from HTML emails this holiday season.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As I studied both Management and Marketing at University, I focused a proportion of my time on Human Resource Management. Not until recently, however, have I appreciated the immense amount of overlap in the two disciplines; marketing and human resources. When employees become a commodity and in high demand, human resource management and recruiting becomes more reliant on the principles of marketing than some companies realise.
In our business, being perturbed is a constant. You don’t wait to be frustrated you just know you’re going to be. What gets up my nose most is being forced to watch companies create marketing solutions that I know won’t work. By now you’ve probably decided that I’m an arrogant son of a bitch and you don’t care if I’m perturbed – well that’s OK but before you blow me off forever, hear me out!
Ok… so you have this great campaign. The agency has put an absolute gem of a commercial together for you. You’ve got a new brand and a full set of stationery. You’re ready to hit the streets… or are you?
During my days at Uni, I was fortunate to take a few elective class from the School of Philosophy. While many of these classes were lessons in how to think and of questionable use in a practical day-to-day scenarios, i.e. in my Ethics class we were taught how to put forth the argument of why children and people with disabilities should be granted the same rights as a leafy vegetable or a garden rock – but you’ll be pleased to hear that we were also equipped with the counter arguments.
After reading Tony’s blog entry of last week, it led me to try and think of an absolutely flawless customer service experience I’ve had. Mind you, I had to search through to the depths of my memory; however I uncovered one experience that certainly ‘takes the cake’.
I always thought that Tony Blair, former Prime Minister of Britain would have been a great source of wisdom to most pommies, at least until he befriended George W. However I never realised that, by accident, he would become a source of enlightenment for me. Knowing that I would be a useless politician, I have contented myself with the private study of British and U.S. politics and in accordance with my latest work I purchased a biography from a well known book store, which featured the life and times of Mr. Blair.