Technology has allowed us to be innovative and tackle problems in a new way. Socially conscious enterprise is about looking at a problem and finding a solution, making a contribution and having empathy for the planet and mankind.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?