Captain Planet

Technology has allowed us to be innovative and tackle problems in a new way. Socially conscious enterprise is about looking at a problem and finding a solution, making a contribution and having empathy for the planet and mankind.

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It’s the Ad-Man

Truth be told, we’re probably one of the slowest industries to make radical changes in many of these crazy and, what seem in today’s modern world, insane habits.

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Tighter Targeting

We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?

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Advertising

Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.

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