You can ask an assistant to take your calls and get the caller to ring back, leave a message or deflect ire while you play golf. You can ask an assistant to answer questions where you don’t even remember ‘what’s his name’. A human assistant can use initiative and think of things and action them for you.
So you’ve decided to kick off a Social Enterprise? That’s awesome! We certainly need more people who can see the benefit in doing something that not only helps themselves but others too.
This model is simple, transparent, socially charged and has a pain-free, effortless transaction. It’s beer related so can easily succeed in Australia.
Technology has allowed us to be innovative and tackle problems in a new way. Socially conscious enterprise is about looking at a problem and finding a solution, making a contribution and having empathy for the planet and mankind.
Truth be told, we’re probably one of the slowest industries to make radical changes in many of these crazy and, what seem in today’s modern world, insane habits.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?
Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.