Where should I stay on my next holiday? Google it! What time does that new restaurant open? Google it! Who can I get to do some electrical work at my house? Google it!
Google it has become the answer to almost any question you can ask, at least for the Gen Y and Xers. With internet access in almost every home and work place, and more and more on mobile phones, most of us turn to the web when we need an answer rather than relying on other mediums. So what does this mean for your business?