Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.

When answering surveys that ask – how much time do you spend online each day – I’m one of those sad ones that ticks 5-8 hours. My career choice has forced an addiction to anything new, exciting, different, or out of this world, and that means constant monitoring of what’s online including many many websites. In my daily online travels, there is one thing that really frustrates me that I thought I’d share with you. Websites with empty pages!

It amuses me when I hear people say “oh, the Internet is really slow today”, just because the page they want doesn’t pop up the instant they click on the link. I can still recall browsing the web on an Amiga computer through a 9600bps dial-up modem. To put things into perspective, downloading your average 3 minute YouTube video (10MB) on that type of connection would take 2hrs 25 1/2 minutes at 100% efficiency, which is impossible. So realistically you could expect it to take anywhere from 3 1/2 – 5 hrs, and that’s only if your connection didn’t drop out. I think I found a lot of patience during those years.
But things have changed and technology has moved on, most of us are permanently connected to broadband connections at home, at work and on the go. That’s progress for you and is a true testament of how hungry people are for instantaneous information and communication. The communications sector has experienced huge growth year on year, but how long can this growth be sustained and how will this affect the way businesses interact with their customers?

Websites are easy right? You just slap up a few pics and a bit of info. Get some guy you know that has some web credentials and get them to code a little something up for you. I mean really, what’s all the fuss about?

As one of my colleagues has discussed previously the web is a complex beast and understanding the in’s and out’s of the web is best left to the ‘I.T. Gurus’, but it doesn’t hurt to understand the basics. On your journey towards growing your business in cyberspace one of the first hurdles you will face will be one of choosing your domain name; that is, a unique internet address or name which points to your website. Firstly, there can be a bit of red tape surrounding domain registrations in Australia with the rules being governed by the Australian Domain Name Administrator (auDA), and this can turn a lot of people off. In this blog I will briefly summarise some of the most frequently asked questions we are asked by clients about choosing a domain name and how to use it.

Just as Microsoft revolutionised the way we deal with email communication by giving us the free web-based email service Hotmail, the search engine giant Google is set to revolutionise the way we use our desktop machines in everyday situations with GDrive. So what effect will this change have on the communications industry and the way we market online? After years of speculation about its development, recent press release suggest that Google are gearing up to release a new service that may change the way we work with computers. Called GDrive, the service proposes to give any recent web enabled device (mobile phone, PDA, game console, etc) the power to perform the tasks of a PC by essentially, outsourcing any of the processing to giant supercomputers licensed under Google.

I could be described as the teams’s cultural antiquity, but before my younger colleagues begin carbon dating me I thought I might voice an opinion or two about the wonders of the internet as a marketing geriatric.
These days, even the Home of the Bewildered has a computer and an internet connection so I think it’s fair that I offer my perspective despite my colleagues raised voices and vigorous objections. I can’t talk techno babble, I’m illiterate in that department so all I have to offer is plain old smart speak.