Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Previously I read an article titled; ‘direct mail is dead’, it started me thinking, how can this be? When every Tuesday night I find myself flicking through the numerous catalogs, flyers and mountains of ‘junk mail’ devouring my coffee table
Advertising is a funny industry. Full of creative characters, drinking, wild concepts, drinking and of course drinking. It’s fair to say that if anyone was to take a complete outside view of the Ad industry, you could be excused for wondering what else it does other than be the number one consumer of Heineken®!
I have been very fortunate over the last 6 months or so to be involved in The Orange Seed Project, the project is the clever collaboration between Jack in the box and The West Australian. The two businesses have joined forces to help WA not for profit organisations grow and develop, therefore giving them the ability to help more people. Being involved at ground level has meant I have been able to experience these organisations first hand, and the truly remarkable people we have in Western Australia.
Community is a new reality when you move from the busy city to a regional town. For me it happened 20 years ago but it was neverth less a culture shock. Suddenly the local issues, of which I was once blissfully unaware, exploded like cluster bombs around me and dodging the flak became a serious occupation. Yes, community is powerful and to be respected but relative to my line of work I see it as plain ‘dangerous’.
“Should I have a digital marketing strategy, or stick with the traditional tried and tested method?”. This is a question that many business owners are asking themselves.
For many, the concept of digital marketing is something that is still fairly new to them and it certainly doesn’t help that it is evolving at such a pace that what is ‘in’ one day seems to be obsolete months later.