As a marketing strategist, my biggest fear is sending a client away with a 100+ page marketing document that will only sit on their shelf and gather dust. Many businesses see marketing as something that happens off to the side of their business – something they do with a spare couple of hundred dollars. So the challenge is set – how do you get businesses actively thinking about their marketing?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It was a regular Monday morning at Jack in the box. We had just finished our weekly team breakfast and were getting down to business in the boardroom. Up for discussion, a new client in need of some serious promotion. The creative department were on track with the new brand and the strategic department were working hard on the promotional plan, but then the media plan reared its ugly head. It was soon discovered that two consecutive 40 cm x 2 column ads had been booked in the local paper without consulting the creatives. The great debate was on. What should come first? The creative or the media.
A newsletter can be a highly effective tool in maintaining contact with a large database of clients, service providers, or industry alliances. One of the most common issues we face however, is deciding which newsletter format is the most effective for our clients – hard copy or electronic? More often than not, the answer is not crystal clear. Here are a few tips from a strategy point of view to decide on the correct method for you.
One of my friends recently invited me to lunch. I always knew he had a reputation and to be honest my ‘empathy’ antenna was out and working, as I awaited his arrival. He is an analytic by nature; late thirties; single and I’m not sure, but I think he’s living with his Mum. All the signs should have told me he’s a ‘tight wad’. Not that every analytic, single, thirty year old, mummies boy is mean, but something about this guy just stinks of ‘miserly’. Sadly, I wasn’t mistaken and I suffered through the worst lunch I’ve eaten in twenty years at…? You guessed it ‘Harry’s Cafe de Wheels’. Apart from the fact that it was downright unhealthy – I’m into low cal – it was nasty, but it was, as he continued to tell me “a cheap meal”.
If you haven’t already booked your seats for ‘Marketing Exposed’ on the 7th November, then you better act fast.
Sometimes I think designers today take for granted the technology and tools at our finger tips. It was not that long ago (well, just before my time) that a client presentation meant running around for hours with magic tape, glue, backing boards and laser prints in hand. Go back a few more years again and you would be in the age of Pantone markers, Letraset and clear overlays. These days it’s as easy as pulling together all your logo designs, livery and advertising into one sleek presentation template and making a PDF.
Last week I participated in the South West Young Achiever Program; a training program designed for people in the South West between the ages of 18 – 25. The program has been operating for several years, and has consistently influenced participants of all ages in a very positive way. My blog this week, instead of looking at the negatives out there in this world, will be looking at the positives that this program brought back to my attention.