This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It was too early in the night to disappear and my host would have been beside herself, if she’d have realised I wasn’t there – I think?. “Don’t you like cocktail parties?” She would ask, while I attempted to secret away my loathe and contempt for these bumptious occasions.
Wholistic is a word that I’ve heard bandied around more and more these days. Not being one to follow trends (rather making them), I thought it timely to explain how we see wholistic and what it means for the industry and most importantly our clients.
Are you an expert on colour matching? Do you have a deep understanding of the effects of varnish or laminate on printed materials? Have you ever spent time learning about the nuances of paper stocks and the results of printing on one versus another? Chances are you said no, but would you take responsibility for printing your company stationery or brochure?
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?
I am often amazed, and somewhat amused, by the overuse and damn right misuse of the word ‘Brand’. There are brand specialists and brand doctors popping up all over the place. I have even seen local print shops claiming that they can design your company a ‘brand’. The question remains, do any of them even know what a brand is?
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.