theboxBlogJack in the box

Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.

Colour Conspiracy

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Harry Houdini was probably one of the most infamous stars of illusion and magic. His ability to mystify the masses with his craft made him a legend. But apart from the fact that his surname (Weisz) translates from German to English as ‘White’ – the basis of any colour – the comparison ends here…

If I’ve had this discussion once with a client then I’ve had it a thousand times, and no doubt there will be a million more times to come. Colour… probably the most subjective aspect of our industry. There’s no escaping it.

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It’s JUST a business card

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Over the years I couldn’t even guess as to how many business cards I’ve designed, let alone seen or been handed! Being a designer at heart, I always pay careful attention to the cards I am given and ask myself whether or not people realise how important they are as a marketing tool.

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HRM and marketing

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As I studied both Management and Marketing at University, I focused a proportion of my time on Human Resource Management. Not until recently, however, have I appreciated the immense amount of overlap in the two disciplines; marketing and human resources. When employees become a commodity and in high demand, human resource management and recruiting becomes more reliant on the principles of marketing than some companies realise.

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Lunch or launch

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Ok… so you have this great campaign. The agency has put an absolute gem of a commercial together for you. You’ve got a new brand and a full set of stationery. You’re ready to hit the streets… or are you?

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Dr. jekyll – meet Mr. hyde

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I always thought that Tony Blair, former Prime Minister of Britain would have been a great source of wisdom to most pommies, at least until he befriended George W. However I never realised that, by accident, he would become a source of enlightenment for me. Knowing that I would be a useless politician, I have contented myself with the private study of British and U.S. politics and in accordance with my latest work I purchased a biography from a well known book store, which featured the life and times of Mr. Blair.

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The continuity king

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Around the office we have a number of characters.
Tony is our Resident Wordsmith
Vickie our Organising Queen
Dawn our Apostrophe Nazi
and me…well I’m the Continuity King.

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It’s as easy as 1,2,563

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Tell me … how many people walk into your store or operation each day?
How about each minute or perhaps even in 15 second increments?
Don’t know? You wouldn’t be alone!

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