This type of marketing is an area that is exploding with so many new, innovative and creative ways for organisations to target the public with their message.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.
Likening an advertising campaign to a campaign of war throws up many likenesses and many have found that battle strategies have worked for them as business strategies.
In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).
There’s an old story from World War 1 about a bunch of soldiers in the trenches. The only way to get orders down the line was to tell the first man in the trench and he would pass it on. On one occasion a British Major delivered an order, “Send reinforcements – we’re going to advance”.
IKEA has a solid history of excellent communication. The Swedish powerhouse is just too good at creating campaigns and communicating to their target market effectively through all kinds of marketing techniques.