Even though I may see the strategy department as the evil negative force that wants to destroy all the beauty and light that is design, I accept that their input from all the boring statistics.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The backbone of a great website is its content, and content should always inform design, but behind awesome engaging content is, you guessed it, strategy!
That doctors surgery is not dissimilar to the situation we find in marketing. Some clients know what’s wrong and need a fix, some have no idea but know that they need you to fix it. Some require you to provide reassurance that ‘where they’re at’ is the right place and others know that to maintain the health of their business, you need to take a proactive approach.
‘Problem’. It’s a dirty word. Not many people like them. Most people hate them. The art of solving them is seldom, if ever taught in educational venues and generally most people like to use them as a good excuse.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
To say that names don’t matter is an oversight and certainly not the best marketing advice… but if you think about some of the biggest brand names in the world – are they even that great? What makes them a household name? When developing a new name and brand, how important is the actual name?
Last week Tony talked about The Science Behind Branding and how a brand must convey your positioning, quality, and dependability to your audience in mere seconds. But how well are your social media platforms and your website supporting and reinforcing your brand?