Numbers you can trust

How do you evaluate placing an advertisement in your local paper, or any printed medium for that matter? My guess is that more often than not price is the deciding factor, but do you consider value for your money? Do you know how many people you are reaching with your dollar? Do you know whether another newspaper could have reached more people for the same amount of money? Do you know whether the publication is right for your target market? As the person charged with making this decision for many of our clients, let me pass on some wisdom for making better informed print
advertising decisions.

Read More

Where are we? did you see a sign?

For the last few months Lee and I have been talking it up about going for a mountain bike together. So finally last weekend Lee and I decided to hit the Ferguson Valley hills on our mountain bikes, only to find when we got to the trails that the Department of Environment and Conservation had decided that this fine mountain biking day was perfect for a controlled burn off (the first there in 15 years!).

Read More

Proceed with caution

If you’re looking to Green your organisation and reduce or offset your carbon footprint, be sure you do your homework. Making false ‘Green’ claims is a topical issue of late, with many manufacturers over-utilising ‘Green’ terminology or utilising ‘Green’ symbology in an attempt to get the Customer’s attention. The ACCC has recently come down hard on organisations making false or misleading ‘Green’ claims. So when do you know if you’re crossing the all important legal line?

Read More

The value of a rebate

Why offer a rebate when you offer a discount? After all, are they not both ways of offering a product or service at a reduced price to the consumer, thus encouraging sales? Well, yes they are, but there are also a number of significant differences in terms of marketing and in the level of benefit for the seller.

Read More

Green thumbs

As you may have heard, Jack in the box is on a mission to offset their carbon footprint. As a starting point, I’ve even resurrected my mountain bike of childhood years, which still bears the scars of many embarrassing and painful moments, for a mighty 4km ride to work on Wednesday 15th October – National Ride to Work Day. As the self-nominated researcher for this ‘green’ project, I’ve uncovered some interesting information, resources and companies all taking advantage of this emerging trend. Let me share with you some of the highlights of what I’ve uncovered.

Read More

Mybiz + bizbook

If you’re not a member of one, you’ve certainly heard of at least one of them and more than likely know someone who is on one. That’s right, I’m talking about a social networking site. MySpace and Facebook are the two largest at the moment and are growing rapidly every day. So what impact are these sites having on business in general and is there a place for these sites in your business?

Read More

Time after time

I’ve spent years bemused, and sometimes amused at the decisions made by some small businesses. Up until yesterday, possible the greatest mystery has been why clients do not take advantage of an agency’s print management facilities. They commission us to design and conceptualise their brand – arguably a company’s biggest asset – then they take the artwork to a printer, often unknown to them, and think they’ve saved money. Beside their obvious inexperience at finding the RIGHT printer they also lack the technical know how and the inability to know what quality work is – yet they believe they are saving money.

Read More