The heat is on

If any of you have ever wondered just how far we’d go to meet a clients needs, look no further than our latest excursion…to the East Kimberley.

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“Water, that just makes things better”

I heard just this morning that shoulder pads for women are back! I’m also reliably informed that I’m totally “out of it” because flared trousers have been back for a year or so. Everything old is new again! Some things, of course, never go out of fashion but when it comes to our industry, I often wonder what we need to throw away and what we need to keep?

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Don’t put me on hold!

That’s right – hear we are again talking about ‘on-hold’ messages. They are such a small business item, but so easily and frequently overlooked by so, so many. But, I won’t go on about why they are important – I’ve been there and done that plenty of times. Instead, here are a few suggestions to inject a bit of creativity and hopefully inspire you to do something about your ice cream truck music.

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The rugged landscape

Whether any of us like it or not, the landscape has changed. That’s not news to anyone – I’m sure. The big question is, have you bothered to survey your site recently? If not, then it’s vital you look into repegging your block…

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Internal illusions

Surveys are usually customer or prospect oriented, but they don’t have to be. Your staff are your ‘daily belief’ – the responsibility of transferring your business culture to the end user is with them. They have contact with customers every day and collect all sorts of information that probably, through fear of reprimand or lack of time or encouragement, is never relayed back to you. So why not ask them, in the anonymous, unbiased context that surveys provide?

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Coca cola cacophony

In 1985 Coca Cola made a decision which almost sent the monolithic soda company down the drain. 1985 was the year the Coca Cola Company introduced ‘New Coke’ – a sweeter formulation of the popular Coke beverage. The company, having invested considerable resources in formulating and researching New Coke, were so assured of the impending success of the new cola product they pulled the original Coke soda from the market upon introducing new taste cola. This proved to be arguably the biggest mistake in the history of the company.

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Simple simon says…

Whenever I am in the company of people who I have not met before, the conversation – as it tends to do in situations like these – comes around to what we all do for a living. When I explain my position at Jack in the box people invariably question “So, you do surveys and stuff?”

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