Again, my blog for this week is inspired by Tony’s blog of last. He raised the question, ‘why are all new technologies automatically assumed as time savers, when most are just time wasters?’ As a constant point of conversation within our office, I thought I’d apply this test to Facebook – Time waster or Time saver?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
During my days at Uni, I was fortunate to take a few elective class from the School of Philosophy. While many of these classes were lessons in how to think and of questionable use in a practical day-to-day scenarios, i.e. in my Ethics class we were taught how to put forth the argument of why children and people with disabilities should be granted the same rights as a leafy vegetable or a garden rock – but you’ll be pleased to hear that we were also equipped with the counter arguments.
I always thought that Tony Blair, former Prime Minister of Britain would have been a great source of wisdom to most pommies, at least until he befriended George W. However I never realised that, by accident, he would become a source of enlightenment for me. Knowing that I would be a useless politician, I have contented myself with the private study of British and U.S. politics and in accordance with my latest work I purchased a biography from a well known book store, which featured the life and times of Mr. Blair.
Market research is one of the marketing terms that gets thrown into the mix along with activities such as product development, branding, promotions and advertising, etc. But I would just like to stress the importance of marketing research and how it makes up an integral part of a wholistic marketing plan.
It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.
This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
Probably one of the most common questions I get asked when a new website goes live is “Why can’t I find our site on Google?” or “Someone found me on a Google search but it said ‘Coming Soon’ but the site is live now?”