Business by numbers

Okay, I admit I am a bit of a maths nerd. To me T-tests, Chi squares and binomial distributions are beautiful, exhilarating things. University instilled in me an appreciation of the complexities of research statistics and now, in my professional life, I have become somewhat of a statistics evangelist, spruiking the powers of data research to our clients and, in all honesty, whomever cares to listen.

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Colour wonderful

Surely choosing the colour, or colours, for your brand can’t be that hard. Pick some nice hues, ensure they don’t clash, finish things off with nicely positioned photography or wording, that’s it isn’t it? Unfortunately, when designing brands, people all too often overlook the importance and significance of colour, ignoring or maybe just not understanding the implications of poorly chosen colours.

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Home delivery

So you’re thinking about sending out an email newsletter hey? But have you thought about it’s effectiveness? What about it’s compatibility with other people’s email systems, the design, feedback, research, anti-spam laws, unsubscribes, automated database management, statistics or even a newsletter template? Have I confused you yet? GOOD!!

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Follow your nose

I visited Perth on the weekend with a ‘to-do’ list as long as my arm. At the top of my list I had penciled in a visit to my favourite fashion store for some old fashioned retail therapy and, as I had recently moved to Busselton and would not be visiting the store on such a regular basis anymore, I intended to spend up big. As I made my way down the main street of the eclectic suburb where my beloved store is located I ignored the windows of other high end boutiques vying for my attention, nothing could distract me from my mission.

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The who? [part one of a series]

I can’t help wondering how we’ve managed to create a free enterprise system? When you sit down and think about it, we’ve managed to garner a consumer market despite not having an understanding of the most important factor in the marketing equation – the consumer. But wait, I’m getting ahead of myself again.

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It’s an age thing

If you took aim with a shotgun at a bulls-eye shooting target 30 metres away, steadied your breathe and fired, you would never get every ‘ball shot’ to hit the bulls-eye. Many of the ‘ball shot’ would stray off their mark and fail to make any significant impact on the target. Is this starting to sound like you last mass media advertising campaign?

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When more than one is never too many

Who said fundamentalism only exists in politics and religion. Whoever it was has obviously never been involved in the real world. Here’s the news, fundamental extremists are all around us, day in, day out. In all forms and shapes; in all cultures and value systems. How do I know? Because I meet them everyday, I read their thoughts in the ‘Letters to the Editor’, I hear them on the radio and watch them on the TV.

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