Previously I read an article titled; ‘direct mail is dead’, it started me thinking, how can this be? When every Tuesday night I find myself flicking through the numerous catalogs, flyers and mountains of ‘junk mail’ devouring my coffee table
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Advertising is a funny industry. Full of creative characters, drinking, wild concepts, drinking and of course drinking. It’s fair to say that if anyone was to take a complete outside view of the Ad industry, you could be excused for wondering what else it does other than be the number one consumer of Heineken®!
The great thing about creating work for community groups and not for profits is it is often a chance for agencies to get really creative and push the boundaries.
Agencies, just as in your business, organisation or team, are made up of everyday people who live in the same community as everyone else. We all want the best for our communities and both the Agency and its people are keen to play their part in contributing skills and talents for the betterment of the community, be it local, national or global.
Community is a new reality when you move from the busy city to a regional town. For me it happened 20 years ago but it was neverth less a culture shock. Suddenly the local issues, of which I was once blissfully unaware, exploded like cluster bombs around me and dodging the flak became a serious occupation. Yes, community is powerful and to be respected but relative to my line of work I see it as plain ‘dangerous’.
It is fitting that this month’s blogs are about packaging, as we are full swing into creating a lot of it for various clients this month.
So often we meet businesses; who are driving a run away media train. They’re out of control, buying media with a blindfold on.
Call it what you like, but advertising is an investment. It’s your biggest juiciest stake in your business and how you treat it may easily decide the fate of your organisation.