Not much in advertising offends me, but what does is the seemingly money grabbing use of good cause symbols.
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A few nights ago I was horrified to see a hideous attempt at a TV commercial by an online retailer selling (a few years ago you’d never believe it) underwear. Yes, bras and undies, at bargain basement prices, from an online retailer. Now for every woman out there who has ever bought a bra, it’s almost impossible to buy one without trying it on, or with a professional fitting, but nevertheless, this online bra warehouse is obviously succeeding.
It is unfortunate that in this day and age that as a society we are becoming more and more lazy and expect everything to be spoon fed to us. As the ‘Yellow Pages’ tells us “Let your fingers do the walking” and perhaps that is the problem.
When people think about the use of tone in advertising and design, the most obvious thought is that it is a visual technique referring to the use of colour. Now of course this is largely true, after all we designers are often labelled as graphic designers and our profession is often referred to as graphic design.
Finding a real differential between yourself and your opposition can be a very difficult task. With many products or services the differentials are so minute you may not realise they even exist. This however is no excuse to invent something and claim it to be true.
Show me a community at its very best and I’ll show you a tragedy, a disaster or an emergency. Show me a community at its worst and I’ll show you a self driven prime mover powered by dollar bills. As humans we are at our best when we care, when we take care of each other, when we sacrifice for others.
I have no idea why this has suddenly come back into fashion, but I don’t like it. Not one single bit!