Most aspects of marketing ‘seem’ pretty easy. Most people would tell you that they have some idea about marketing. Many confuse advertising and marketing. While others don’t believe that they can do what the ‘big boys’ do.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I was at a media event the other day and I couldn’t help but notice that everyone seemed a bit flat, which is most unusual when free booze is involved. I guess it’s understandable, with the alarming number of recent job cuts by Fairfax and News Corp, and the slow decline of revenue generated by traditional media advertising, it’s not surprising.
Sitting down at the end of a hard day’s work and watching TV has never been so darn complicated! Who said you could never have too much choice?
Every now and again advertising produces one of those really special moments which makes you feel you haven’t left the show that you were watching and entered the ad break. Those are usually the genius commercials which have been so finely crafted that the quality and the story have formed the perfect segue from entertainment to advertising.
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It amazes me how a client can produce a statement along the lines of: “Why hasn’t the new sports car advertisment worked? The advert ran yesterday and I haven’t sold any.”
Spreets, Cudo, Groupon, Jump on it… this isn’t just X generation online slang, it’s a serious business opportunity every business owner in Australia should familiarise themselves with. These massive online communities offer deals, via a unique business model called ‘Group Buying’, and are growing in strength and popularity in Australia at a rapid rate.