In terms of an advertising medium, television has to go down as ‘seriously effective’. It has the ability to appeal to a significant audience, it transcend geographic obstacles that other mediums find hard to reach and it can be placed in audience niches specific to target needs. In addition it delivers on two of the primary senses of vision and audio at the same time. As a medium it delivers more than almost all other mediums.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s easy right? I mean if I can do it then why shouldn’t you be able too? Seriously…what’s so hard about placing an advert? Or even making it for that matter! And who in their right mind would pay for something that they could easily do themselves? Simple stuff really…isn’t it?
Outdoor media, or out of home (OOH), is one of my favourite, however in WA (compared to the Eastern States) our options are fairly slim, especially in regional areas. In many ways this is a plus when you’re trying to stand out. Thankfully the world of outdoor media is shifting and there’s some exciting new outdoor media coming soon to regional WA.
Recently I was lucky enough to spend a weeks holiday camping on the beach in our Northwest and like all good camping it involved getting back to the basics and developing a new appreciation for simplicity.
I’m always in search of marketing campaign brilliance, and today I’m confident I’ve found some. Baker’s Delight’s new campaign hit TV screens over the weekend and it immediately got my attention. It’s based on the line ‘we’re for real’ and I think it’s brilliant.
‘You’ve just won a million dollars! Just send us your credit card details and we’ll send you your winnings!’ This text message was just sent to my phone. Between curses at how these people get my details, I delete it. The sad reality is that these fraudulent competitions and promotions are on the rise, and as a result so is regulation. If you haven’t the right paperwork or licences in place for your competition, you could run into serious trouble. But when does a competition actually require approval?
Last week I talked about predicting trends and it got me thinking…what could be next?